Market Research Services

• Our focus is on your consumer or business end user, but with a practical understanding of trade customer and distributor channel implications
  • Quantitative surveys and analysis: Consumer, business end users or trade customers
  • Qualitative analysis using focus group and individual interviewing of consumers, trade customers, business decision makers, employees and professionals
  • Special projects to review your existing body of research for an integrated view of strategic implications and tactical selling stories
  • Beta test surveys of prospective users of new products or technology. The B2B equivalent of consumer in-home testing to assure that your product delivers on its promise with no unexpected surprises
• In this era of do-it-yourself, inexpensive, on line research services, we are happy to provide background guidance, questionnaire design input, analytical support or presentation assistance while you manage most of the project on your own for maximum efficiency
  • We use the professional version of Survey Monkey, but you can get a lot of value with the free version at SurveyMonkey.com.

Strategic Market Research Approach

• We will integrate planning for marketing information needs  into your development of strategic vision and strategic business planning
  • Our focus is on your consumer or business end user, but with a practical understanding of trade customer, distributor channel and sales force implications
  • Our customized approach focuses first on understanding your real information needs, rather than pushing you into packaged studies
  • Small and medium sized operations that cannot justify a separate market research department can use us to provide the consumer insights they need to deal with larger competitors