Sales and Market Forecasting Services
- Statistical Modeling for Existing Products
- Causative Models (see the article on the strategic benefits of causal forecasting)
- Time Series Models
- Specialized modeling for advertising and promotion evaluation
- New Product Forecast Development
- Sales Forecasting for Mergers and Acquisitions
- Forecast Process and Organization Evaluation
Forecast Analytics Approach
- Business problem driven
- Review of business objectives
- How does forecast improvement drive business improvement?
- Long term strategic needs or shorter term operating management needs
- Who uses the forecast?
- Finance?
- Supply chain?
- Marketing?
- Sales Quotas?
- How does forecast improvement drive business improvement?
- Review of business objectives
- Gathering the right data from both internal and external sources
- Shipment vs sell-through?
- Key business driver assessment
- Reconciling incomplete or incompatible data
- But, data is not enough
- Analytical insight
- Use the forecast process as tool for managing your business
- Appropriate & cost effective techniques
- But, technique is not enough
- Support for processes, people and information flow
- Training the players for independence
- Understanding the sources and costs of variability
- Cost benefit assessment for data acquisition and management & forecast solution options